With so many new nightclubs to choose from, with the back-to-back-to-back openings of Marquee, Chateau, and Gallery, each club has been carving its own unique market niche.  While Marquee Nightclub established itself as the top destination in the world for electronic dance music within a few weeks of opening, Chateau Nightclub has taken a different approach, making its mark by pioneering the new wave of Las Vegas party hosting.  Their marketing team, the people at Wicked Creative are exactly that… wicked creative. 

Chateau’s launch of a new brand of hosting events began Saturday, April 30^th with the high-profile appearance of Charlie Sheen, who boarded an airplane immediately after his Violent Torpedoes of Truth show in San Francisco to Las Vegas, where he appeared at the new club at Paris Las Vegas from 2 AM until 4 AM, showing the country what bi-winning was really about, the star of two unforgettable events in two cities in a single evening.  Chateau Nightclub was definitely winning, filling the club with a myriad of “goddesses,” all anxious to see “The Warlock,” himself, andforever holding the claim to being the chosen spot of the world’s most widely discussed star in the height of his media frenzy, the most widely watched event on the Las Vegas scene, as fans eagerly waited to see what unfolded as he returned to the city that started it all in January of 2011.  As though the mere presence of everyone’s favorite “winner,” was not enough, Chateau was filled to the brim with star power, with club-goers that included Playboy “Playmate” Sara Underwood, Joe Manganiello of True Blood, Zack Conroy of The Bold and the Beautiful, Jack Osbourne, and the cast of The Hard Times of R.J. Berger the Superbad meets The Wonder Years television show on MTV.

Just six days after the Charlie Sheen coup, Chateau did some bi-winning of its own, with the celebration of the newest host to Las Vegas nightlife scene, Levi Johnston, as he celebrated his 21^st birthday.  Johnston has been making waves since he fathered the child of Bristol Palin, and he shows no signs of stopping, appearing at Chateau in the midst of Sarah Palin’s gathering campaign steam and announcing his own intentions of running for mayor of Wasilla, Alaska, Palin’s former mayoral stronghold.  Although his only shot at becoming mayor of anything may be on FourSquare, Johnston’s ability to captivate the public is undeniable. After establishing a reputation for himself as “America’s favorite Alaskan badboy” as a teenager, Johnston was finally inculcated into the grown-up badboy lifestyle in true Las Vegan fashion, rounding out a week of badboys at the hottest nightclub on The Strip and bringing out throngs of their adoring female fans.  If you’re looking for edginess, notoriety, and hosts that exude a certain roguish charm, Chateau has definitely captured the market on this niche.  While other clubs are bringing in the hottest female stars of reality television like Kim Kardashian and Holly Madison, Chateau has figured out how to draw the beautiful ladies in throngs by bringing them their favorite heartthrobs.

Among their upcoming events are the appearance of Charlie Hunnam of the wildly popular television show, Sons of Anarchy on May 13^th, the birthday of Juliette Lewis on June 11^th, and live performances from T-Pain, Nelly, and Taio Cruz.  Chateau has certainly been splashed all over both the local press and the celebrity media as a result of its star-packed events, making it the go-to spot for tourists visiting Las Vegas, establishing Chateau as the place to be seen for everyone who’s anyone.