In Las Vegas, keeping up with the competition is tough; women have to struggle to keep up with Holly Madison rather than your average girl next door, men find themselves trading in their cars annually, and there is the constant parade of casinos, restaurants, and nightclubs closing and opening. Surviving as a nightclub in Sin City is cutthroat, with the local attention span lasting only a few weeks and each nightclub surviving a few years at best. In Las Vegas it’s all about being the newest and the best, even if that means closing and remodeling a perfectly good nightclub to open it under a new name millions of dollars later to generate a media frenzy and local interest.
Jet Nightclub at the Mirage shut its doors over Labor Day Weekend; however, it will not be gone for long, re-opening as 10AK on New Year’s Eve. The Light Group is teaming up with The Butter Group from New York, bringing the style of the Big Apple to Sin City. Among many costly re-modeling changes, the “new” club will feature artwork by artist Roy Nachum and décor by international design firm Munge Leung.
Just one week after celebrating their Four Year Anniversary, Blush announced that it would be closing its doors permanently via Twitter, with September 10th as the final evening to party at the city’s premiere boutique nightclub. It has not yet been announced what will go in its place, but Wynn Las Vegas and Las Vegas Nightlife Group will be announcing its replacement in the next few weeks.
These expensive remodels are occurring on the heels of the openings of other “new” nightclubs, beginning with Savile Row at The Luxor on New Year’s Eve, opening in the location of the old afterhours A-list hotspot Noir, and continuing throughout the remainder of the year, as Chateau Nightclub and Gardens opened in what was once Risqué Nightclub at Paris and Planet Hollywood opened Gallery Nightclub in the former Privé. These multi-million dollar renovations have become an ingrained part of Las Vegas culture, a routine facelift that the town goes through every few years. Although the marketing ploy may be unnecessary, it is a part of Sin City’s continual evolution that make it what it is: a town that is never quite the same from day to day and offers a different experience each time that you visit it.